Brand Communication. Creative Direction. Immersive Experiences
Eleven years across corporate roles, entrepreneurship, and the social sector — three of them building a business from the ground up.

THE ENTREPRENEURIAL JOURNEY
IN THERE brought together space, ambience, amenities, and resources to create an environment where people could engage with different forms of art, creative expression, and holistic wellness.
The three years spent shaping the brand involved designing the space, developing the offerings, creating unique and immersive experiences, and building meaningful partnerships.

A conscious store was the cornerstone of the business — showcasing healthy, natural, organic, and eco-friendly products, from handmade soaps to wood-pressed oils. Alongside the store, were large-scale exhibitions and intimate Sunday markets, which were put together through sale strategies, brand collaborations and marketing.
One of the core strengths developed while building IN THERE was the ability to work across disciplines — partnering with nutritionists, psychologists, physiotherapists, yoga facilitators, artists, and musicians, and translating their extensive expertise into services that felt relevant and grounded.
Catering to a diverse clientele across all ages, from children to adults to senior citizens, gave a deeper understanding of how different people experience a space, a service, and, ultimately, a brand.
THE CORPORATE ROLES
My journey across industries has shaped who I am today — working across real estate, travel, humanitarian, and IT sectors. Each role taught me to learn, unlearn, and understand different audiences a little better. That range continues to form the core of my skill set.
Responsible for drafting catalogs and crafting content for banners, perimeter designs, and print advertisements, working closely with brand consultants, designers, and the sales team. Site tours deepened understanding of premium offerings, sharpening the content curated.
Leading end-to-end content creation as a team. Worked closely with web developers, graphic designers, the sales team, and course developers to understand how audiences engaged with the offerings. Responsible for both online and offline media — from brochures, catalogs, and print advertisements to Google Ads, SEO articles, blogs, and website content.
Responsible for writing content for their website , YouTube channel, newsletter and across all social media platforms, including well-researched blogs on wellness, meditation, and Ayurveda offerings. Also handled SEO-related content and YouTube video descriptions.
Thrillophilia.com is an online travel and tourism aggregator. As a Creative Writer, I crafted landing pages, blogs, and travelogues, while revamping website content and old product listings. I also drove SEO research, on-site SEO, and meta descriptions, alongside social media content, press releases, and email newsletters.
Sakaal Times is the print English edition of the Sakaal Media Group in Pune. The internship provided extensive exposure across various departments, including features, reporting, online, and sports. Assignments included covering press conferences, events, and interviews, and offered the opportunity to explore sensitive social issues.
Impact India Foundation is an NGO affiliated with the UN. The CSR internship involved supporting fieldwork under the community health initiative in the Palghar district of Maharashtra. The internship also included generating content and producing photography and videography to document and support these efforts.
The News Minute is an online news portal. My role involved writing reports and articles, aggregating stories, conducting research, and assisting senior journalists at the organization.
As a Mainstream Teacher at Mahesh Tutorials, I taught history and political science to ninth and tenth standard students of the Maharashtra State Board, across seven centers in Thane and Mumbai. The role trained me to be confident at the podium and grow into a good orator.
Gained hands-on training in supervision and administration, handling online reporting, telephonic marketing, and client management — building a foundational understanding of day-to-day business operations.

SWAMI VIVEKANANDA MEDICAL MISSION
Swami Vivekananda Medical Mission is an NGO in Attapadi, a tribal block in the Palakkad district, working to liberate people from ill health and poverty through education, empowerment, and social regeneration. As a volunteer, I curated their 15th anniversary souvenir magazine — interviewing mission staff, documenting their services and achievements, and compiling it all into the final publication.

SUKRITHAM
Sukritham is a home for girls from underprivileged and difficult circumstances, based in Kozhikode, Kerala. As a resident volunteer for two months, I helped with day-to-day activities, events, and tutoring, while also supporting their outreach efforts through marketing material like website content, newsletters, and presentations.

ASHWAS - Founder
Founded in 2012 during my graduation years, Ashwas was born from a goal to channel youth energy and attention into social service — turning innovative ideas and adrenaline into meaningful change for the underprivileged. Under the initiative, the members have driven a range of activities, including visits, workshops and donations to old age homes and orphanages, fundraising events, and collaborations with other organizations.
EDUCATIONAL BACKGROUND
I hold a Master's in Mass Communication & Journalism from Symbiosis Institute of Media & Communication, Pune (2016), and a Bachelor's in Commerce from SIES (South Indian Educational Society), Sion (2012). I completed my Higher Secondary education at Birla College, Kalyan (2009), and my SSC at Holy Cross Convent School, Kalyan (2007).
Let's Connect
"I'd love to bring this enthusiasm to your team as a Creative Head or a Brand Consultant. Years across corporate, social, and entrepreneurial work have shaped a portfolio that speaks for itself. If there's a fit, let's connect and build something great together."
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